I don't think that any of us here on HT have any axes to grind. We are however very much against companies that fail to deliver what they promise.
If they are as good as they claim why have websites that mislead? Why when someone has a query can they not give it the same priority as when they are taking your money.
There are a lot of small companies out there delivering first class service. There are also a number that regularly seem to feature here on the pages of HT and other websites that would not be missed if they shut up shop.
The answer for anyone who believes they have been mislead by the wording on their websites or in their ads is to complain to the Advertising Standards Authority.
http://www.asa.org.uk/ - Another port of call is Trading Standards -
http://www.tradingstandards.gov.uk/They are not toothless organisations. They can and do take action against these rogue companies. Providing people bother to tell them.
One of the biggest problems - and no offence is intended in this comment - people would rather go down the pub and moan or come on sites such as HT and moan. We always try to assist those with problems and regularly advise people to contact such bodies. They have the power to make these companies toe the line. I myself have used Consumer Direct which is part of the Trading Standards system on several occasions and can report 100% success in achieving satisfaction.
By all means come on here and ask for help and advice, which is freely given - but having done so act on it. Come back and tell us how you went on and add to the pool of knowledge here on HT and so help others.
fwh