We try to visit Villajoyosa each time we are in Benidorm. We walk up to the train station and catch the train, you can get off at Villajoyosa or the larger station before. There is more of a town at the station before. Not sure about the Chocolate museum. We normally have a look around the town and got down to the Sea front. We have a walk along the prom and we visit the Marina. We always have relaxing drink or two admiring the view. Last time we were there they were inproving the road and promanade. They were also making a walk way at the side of the river it was to be a nature walk and it looked very nice. Next time we go we are planning to go for a walk along it and spend most of the day in Villajoyosa.

As ChristineW says go from the train station and catch the electric Tram(yeh leaves from platform in the train station but they class this as a tram)really comfy trip with aircon .Cheers Steve.