The prices seem to be most reasonable between Christmas and New year and in January.
I have found a hotel that I went last May on Thomas Cooks website for May 2010 for less than I paid this year.
I am tempted to book it but cant decide if I want to go back.
Regarding transfers you can guarantee your 45minute transfer will be that as it took us 2 hours from our hotel in Gumbet to Bodrum airport last May!We sat on the small coach at the handover car park for nearly 1 hour waiting for the large coach.
Icmeler takes up to 2 hours but if you arrive in the early hours it will be shorter as there is less traffic on the roads.