I'm someone who, every year, has taken 3 or four Emirates flights out to Sri Lanka, Thailand or China. And now I will NEVER do so again.
They have, over the last 12 months, introduced charging to choose your seat. (Unless you pay for expensive Flex fares, or go for Business/First class)
And their pricing for seat reservation is way, way, worse than anything you might expect even from the worst of greedy UK shorthaul airlines. Typically you will have to pay 20 UK pounds PER SEGMENT - so for a flight out to the Far East it is going to cost you 80 pounds, or more, PER PERSON, total, to select your seat now in advance of checkin.
And if you decide to risk it and just go potluck at checkin - you could end up widely separated from fellow travellers, or often in the ghastly "middle of three" seat which nobody wants.
And it gets worse - some seats - like the ones in economy A380 upstairs cost around 65 UK pounds per segment each way to reserve.

I'm one - probably of many folk - who are switching airline from now on. We all have a choice.
I've picked Qatar airline - who compete directly with Emirates for many destinations at similar pricing with nice new aircraft, from several UK departure points, and do not charge for seat reservation. At all.
Even on the day you book your flight, via a tour operator, only paying a small deposit for the whole holiday, you can choose your flight seats - up to a year in advance.

Goodbye Emirates - you have squeezed your customers, cut standards, and reduced service enough. Maybe it is wonderful for those folk who fly Business or First - not for those of us crushed into your ever smaller economy seats, to eat your now reduced standard economy meals, on planes jammed full to the doors with passengers with screaming babies and hyperactive children. Emirates Long Haul Hell - finished.