TripAdvisor has unveiled a new site and mobile experience which it claims is poised to 'disrupt the travel industry once again'.
Due to launch later this year, TripAdvisor said its new site will become the 'most personalised and connected travel community, inspiring and empowering individuals with social assistive tools to plan and book better with relevant advice and information from people and experts they trust'.
The new site is expanding its community beyond travellers to also include brands, social media influencers, and publishers.
Already more than 500 social media influencers, consumer brands, publishers and travel partners have joined for the beta phase and more are being added daily.
They include National Geographic, Travel Channel, Business Insider & Insider Guides, NYC & Company, Smarter Travel, and Cruise Critic.
"TripAdvisor is poised to disrupt the travel industry once again as we create a more personalised and connected community," said Stephen Kaufer, TripAdvisor CEO and co-founder.
"The new TripAdvisor is the one travel site that brings together social-assistive tools, amazing content and our existing booking capabilities to merge the joy of planning and discovery together into a single experience. We are assisting our members at each step of their journey as we become a more personalised, inspirational and useful TripAdvisor."
TripAdvisor members will have the ability to create trips, which can be in-depth travel guides, itineraries or simple wish lists of things to do while travelling.
These trips can be made private and saved for personal use or shared with the community to 'inspire and help others'.
Powered by what TripAdvisor claims is the world's first 'travel feed', members will be able to discover more relevant information faster when planning travel.
TripAdvisor now has more than 661 million reviews and opinions covering around 7.7 million accommodations, airlines, experiences, and restaurants.
It also compares prices from more than 200 hotel booking sites.
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