Balearic hoteliers maintain their plans in Cuba despite the arrival of Trump
Cubais immersed in an ambitious hotel investment plan that will take it over the next few years to build dozens of new establishments with the help of foreign capital and the goal of increasing its number of tourists to become one of the leaders in the
Balearesenjoys an unbeatable position on the island and does not intend to miss the opportunity: the island's large hoteliers will play a key role this year in the expansion of the Cuban tourist industry.
This week the
Minister of Tourism of Cuba, Manuel Marrero, during his participation in
Fiturwas resounding . Speaking to this newspaper, the Cuban leader announced that his country will receive investments this year over "the 1,000 million euros" on the part of hoteliers in the
Balearic Islands. And the thing is not there, "in 2018 more than 5,000 new hotel rooms will be inaugurated and more than half are of companies of the archipelago, confirmed
Marreroshortly before revealing that there will be new complexes of" 40 and 50 million euros, some with more than 1,000 rooms ».
All to try to exceed the five million tourists this year and maintain the commitment to quality that the Mallorcan chains have implanted in the region in recent decades. Not in vain do they manage practically all of the five-star rooms and more than half of the four-star rooms.
Beyond the hotels in the main tourist destinations such as
Varadero, from now on they will start to build large real estate developments linked to golf and accommodation in colonial cities, with the aim of boosting circuit tourism, practically non-existent in the island. And at this point
Cubais looking again towards
Spain, whose main hoteliers will be responsible for developing important complexes in cities such as
Trinidad, Jibara, Cienfuegos or Santiago de Cuba. "This is how tourism becomes more dynamic and we make sure that thanks to these investments we can receive more visitors," says
As a result of this Cuban confidence in the Balearic tourism sector, this year we will witness an unprecedented expansion of the main hotels on the Caribbean island. Some will even double their presence there, thanks to new projects granted by the government of
Cuba. This is the case of
Iberostar or Globalia, which expects to grow exponentially in the coming months.In the case of
Iberostar, its plans are to double its presence in the area. Currently they manage 17 establishments there, only this year will open 11 more and foresee to close the year with more than 30 signed projects, as revealed to this newspaper the
vice president and CEO of the company, Sabina Fluxà.
The Mallorcan company will grow supported by its new segment of
heritagehotels (establishments in colonial buildings with charm and history) and will do so in cities such as "
Trinidad, Jibara, Santiago de Cubaand other colonial destinations that we are analyzing and about to close". Its commitment to the island dates back 25 years ago and they are very satisfied with the returns obtained.Another one that will lead a great growth in
Cubathis year will be the
, Be Live, which has managed to get the government to grant four new projects in recent weeks in addition to the one announced in
Fitur de María José Hidalgo, which will mean an investment of 800 millions of euros. In this way, it will go from five to almost 10 establishments after the two new licenses in
Varaderoand another two in
In the words of its
president, Juan José Hidalgo, in the capital will raise a five star in front of the offices of
Cubana de Aviaciónand another establishment attached to
leading chain in Cuba is Meliáand will continue to be so, after its
vice president and CEO, Gabriel Escarrer, announced that they have just opened nine new establishments with more than 900 rooms in total in the country, which leaves the total figure in 37 Mallorcan hotels there. And the thing is not there, "before the end of the year we will open two more and we will reach 39",