Cook's 'holiday giveaway' price challenge
Thomas Cook has pledged to keep its summer 2007 prices lower than rivals - and will give away holidays to customers who find them cheaper elsewhere.
The ploy - the company's latest 'Price Watch' message for the peak booking period - comes as part of an aggressive promotional push including destination-specific TV advertising.
Thomas Cook is offering three million holidays across its range of seven package brands and claims to be guaranteeing the best price.
The deal also applies to scheduled flights booked through travel agencies, excluding British Airways and low cost airlines.
The company's new marketing director Simon Carter said: "Our message to our customers is simple. We just won't be beaten on price by anyone.
"For 2007 we have made price our priority - we understand the importance of this to our customers, and we want them to feel confident thye are getting the very best deal from Thomas Cook from start to finish."
The Price Watch scheme was instigated in 2005 as a guarantee that the operator could offer the best price on the high street by monitering rivals' rates.
The new initiative comes as part of a strong industry push for the peak booking period following an eight per cent slump in package holiday sales in summer 2006.
With permission from Travelmole
The other day all it would bring up were other operators holidays but not Thomas Cook ones which was what I was interested in. You would think they would want to sell there own product , and you still couldnt get through to a final price.
When I've been looking for flights on Travelsupermarket, TC often come up as the cheapest and directs you to their website - but of course it only goes as far as the twirly bit
If you phone, the price is about a week old
Is anyone out there from TC reading this . I hope so.
The thing that annoys me is that they do quite a lot of nice hotels, especially in Turkey, and also from what I read on here their planes are good. Some people who have travelled on them say they are the best of all the charters. So I would like to go with them once just to see how they compare.
However as I book most of my holidays on-line i'll never get to travel with them unless they sort out their web-site.
Sorry that will be the end of me going off topic. back to T/C now
I then email back, that I don't want to ring the call centre etc but want to know how to get to a final price on the net. Lets face if if I wanted to do it via the call centre I would in the first place
Never got anywhere with it though. Probably emailed them 3 or 4 times in last 12 months on this.
Makes me wonder if they make more money out of phone booking.
I tried booking my holiday last year (sept) throught the Thomas Cook website, i actually did manage to get a total price for my holiday but then it would not let me go ahead with the booking, so i rang the call center explained and i still got it at the price quoted on the internet!
I think my problem is I like to compare 2 or 3 holiday accommodations, and also check them on different flights say Gatwick, Stansted and Luton, plus different room configerations say a family room for 4, against 2 twin rooms. In effect that's like checking 10 holidays to call center staff, and they just dont want to do it.
Mind you neither would I if I was only earning a fiver an hour, with no guarantee of a booking at the end of it. Thats why I prefer the net.
My latest (last!) booking was to Cuba this October. I chose the flights and hotel and was given a total holiday price on screen. I selected the 'book online' option and entered all my details and booked. Imagine my surprise when the confirmation page came up and the price had increased by £50. I had to phone twice to speak to an operator who gave me the option to cancel but this wasn't what I wanted - I wanted the holiday at the price the screen showed. I believe this is unfair - Thomas Cook told me the discounts must have changed whilst I was making the booking - there should be a warning that the price shown is not necessarily the price you will pay.
I will be looking for another tour operator for my next holiday.
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